For Roeber, a company specializing in leather products and handcrafted covers, I designed and implemented a smart automated phone system aimed at reducing repetitive incoming calls to the store.
The entire system was built exclusively using the capabilities provided by 'Yemit HaMashiach', without external servers or custom telephony infrastructure.
Most incoming calls were repetitive and informational:
- Store opening hours
- Pickup policy and regulations
- Order placement instructions
- General store information
This created unnecessary load on staff and slowed down real customer handling.
Using the built-in features of Yemit HaMashiach, I built an automated flow that:
- Receives all incoming calls
- Plays clear voice messages with all essential store information
- Automatically sends a well-structured SMS to the caller, including:
- Opening hours
- Pickup location
- Direct links to the website
- Ordering instructions
- Transfers the call to a human representative at the end of the flow
- Fully automated IVR flow
- SMS delivery using built-in telephony features
- Clear, structured information without staff involvement
- Seamless fallback to human support
- No external backend or custom telephony development
The system:
- Significantly reduced the volume of repetitive calls
- Improved availability of human support for real customer needs
- Increased independent ordering through the website
- Streamlined daily store operations
By leveraging the existing telephony platform effectively, Roeber achieved better efficiency with minimal complexity.
- Yemit HaMashiach telephony platform
- Built-in IVR, SMS, and call routing features
- Structured call-flow logic without external services
Let's Talk
Ready to start your project? Let's discuss how we can bring your ideas to life 
